Mashmobile is about enabling the content and service industry. It puts mobility support on top of Internet and makes mobile Internet happen.

APIs inside today’s mobile devices bring great applications and widgets to the phones. They add value to phones and support the product model.

The product model shows however minimal opportunity to monetize on device APIs. They are focused on application developers - leaving the multibillion-dollar content and service industry unengaged.

Web APIs are critical for the service model. The service model creates ongoing new values to all in a true 2-sided business model. Service providers should enable the service and content industry instead of putting applications on phones.

Mashmobile is a mobile web services platform for mashing mobile into web. By making mobile devices accessible in real-time via a normal web API and global URL addressing like http://beta.mashmobile.com/joe, web developers can easily integrate mobile devices into various mobile services, web applications, phone portals and IT infrastructures.

A smarter way of mashing mobile into web has arrived.